I have a friend I'll call him Aaron because that's his name.
He has joined the company behind a new social networking site focused in the gaming community.
The have just revamped their site, it is still in beta though you wouldn't know it.
The have areas for all the major consoles and of course pc games.
The interesting thing about playfire from a developers point of view is that the platform is developed on Django a web development framework developed in Python. It is based loosely on the RoR MVC framework and seems to be gaining some traction. I intend to check it out soon.